About us


About us

The Hagenuk Group - a long history with a lot of tradition and innovation

The Hagenuk Group, with its companies operating worldwide today, sees itself in the tradition of the German company "Neufeldt und Kuhnke", founded in 1899 and renamed "Hanseatische Apparatebau-Gesellschaft - ehemals Neufeldt und Kuhnke" in 1936, which has produced a series of innovative products in the course of its history.

The Hagenuk Group - present worldwide in search of new innovations

The "hagenuk" brand is known on the world market above all for its high standards of design, quality, reliability and innovative technology.

The Hagenuk Group and its associated companies are also committed to this claim. Today, the hagenuk Group is primarily dedicated to the development, production and distribution of ecological, energy-efficient and innovative products for a wide variety of target and customer groups. In doing so, new industries, business areas and markets are constantly being developed worldwide.
The hagenuk Group - many years of experience in sourcing and in development and production

The Hagenuk Group has many years of experience in the international sourcing and production business. In cooperation with experienced developers, designers and producers, products are developed and manufactured today that not only meet the highest standards of design and modernity, but are also produced according to the most modern manufacturing standards and in compliance with international norms and quality standards. 

In order to always live up to this claim, the Hagenuk Group maintains worldwide relationships with developers and producers of such goods. This ensures that all questions relating to sourcing, production and quality control and processing can be clarified directly with the partners in the shortest possible time.

Head Office
in Karlsruhe / Germany


For many decades, the fortunes of the Hagenuk Group have been coordinated from the Karlsruhe location. This is where business processes are planned, innovations are developed, the market is observed and trends are recognised at an early stage. This is where all the information and threads come together. But it is also from here that the developments in other locations in Germany, which the Hagenuk Group carries out together with partners, are coordinated. These are disinfectants with partners in Hanover, cleaning agents with partners in Berlin, household appliances with partners in Frankfurt and Hong Kong, licensing with partners at the Karlsruhe location and much more. All work related to contracting, processing, financial accounting, controlling, project management, etc. is also carried out in Karlsruhe. The design department, innovation management and customer care service for customers from Germany and abroad also operate here.

Mo dern design
at the Shanghai location


At the Shanghai location, the Hagenuk Group draws on the resources of the design centre founded there by Luigi Colani. 

Young designers trained by him develop and create designs for products from many different areas of application in his tradition. 

Hagenuk uses the capacities to design its own products.

Sourcing
in Hongkong


At the Hong Kong site, the Hagenuk Group controls the central departments for the management of manufacturer relations, manufacturer approval, product sourcing and pricing, design control, quality control including product safety and certificates. 

All certificates for hagenuk products are monitored and controlled by leading European quality and safety institutes. 

Furthermore, the shipping, load control and dispatch of the household appliances is controlled from here. 

Another department for product design is also located here.

  Advantages

in sourcing for
trade partners

As a result of its long-standing, trusting relationships with manufacturers, the Hagenuk Group is able to supply many of the products it distributes at uniquely favourable purchase prices without compromising on quality or design. 

In the area of licensing, trade partners can distribute these products under the "hagenuk" brand, the "LUIGI COLANI" brand or under their own label.
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